Gannett and The Smile Train Partner to Distribute Free Copies of Smile Pinki

Wireless News
12-07-2009
Gannett and The Smile Train Partner to Distribute Free Copies of Smile Pinki
Type: News

Gannett recently announced it has partnered with The Smile Train, a cleft charity, to distribute free DVD copies of Smile Train's, Oscar-winning documentary, "Smile Pinki," to one million subscribers of Gannett-owned newspapers.

The DVDs were distributed Sunday, Nov. 15 in four-color newspaper polybags that featured advertising encouraging people to watch the movie. The campaign got its start in September with full-page and quarter-page ads highlighting the non-profit's efforts in local Gannett newspapers, USA Today and USA Weekend.
The Academy Award-winning film, called "Smile Pinki," won the Oscar in February for Best Short Documentary and follows Pinki, a young girl in rural India whose life is transformed when she receives free surgery to correct her cleft lip. The Smile Train's mission is to help very poor children in developing countries who are suffering with unrepaired clefts.

"The Smile Train focuses on helping children achieve their dreams. Through Gannett's vast network of local newspapers, we are eager to help The Smile Train raise support for these children," said Bob Dickey, president of Gannett U.S. Community Publishing.

Gannett is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations.

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